Every
Product
Tells
Italy
Benvenuto a salumeria primo
An Italian delicacies and food experience in Hilversum The Netherlands.
Step inside and experience the warmth of Italy. From the moment you arrive our friendly team will welcome you and you will be surrounded by shelves filled with authentic Italina products and the irresistible aroma of freshly prepared food. But this is more than just a shop, it’s a place to relax. Stay for a rich Italian coffee, enjoy a freshly made sandwich and treat yourself to something sweet. At Salumeria Primo it is not just shopping; it is an experience. Because that is how food should be enjoyed!
She is nonna lilina, whose values
inspired the heart of salumeria primo
She is nonna lilina, whose values
inspired the heart of salumeria primo
We are Luca and Ennio,
her grandsons and the founders of Salumeria Primo
Luca
Ennio
Through our shop we honor her legacy by sharing authentic Italian food, simplicity and warm hospitality just like she taught us.
Our panini selection
Our menu celebrates the simplicity of Italian sandwiches. From classic panini made with traditional Rossetta bread to our panini Lux on soft focaccia, everry recipe is prepared with carefully selected Italian ingredients.
Brands we work with
Why choose salumeria primo?
- Carefully selected authentic Italian ingredients
- Freshly prepared panini and deli food, made to order
- Traditional Italian bread and simple honest recipes
- Quality products you use in your own kitchen
- Warm personal service inspired by Italian hospitality
- A true neighbourhood deli experience, not just another sandwich shop